Performance ReportMonthly Marketing Snapshot
| Channel | Spend | Conv. | CPA | Revenue | ROAS |
|---|---|---|---|---|---|
| Meta Ads | $26,540 | 918 | $28.91 | $118,260 | 4.46x |
| Google Ads | $22,380 | 724 | $30.91 | $96,120 | 4.29x |
| Organic / Direct | — | 312 | — | $41,870 | — |
| Blended | $48,920 | 1,642 | $29.79 | $214,380 | 4.38x |
Meta retargeting carried efficiency this month, with the warm-audience set returning 6.1x. Scaling spend there drove most of the revenue lift.
Google PMax CPA crept up 8% as competition rose into EOFY. We've capped spend and split out a branded search campaign to protect efficiency.
Launch the winter creative refresh on Meta, expand high-intent search terms, and test a new landing page to lift the GA4 conversion rate off 1.9%.
| Campaign | Status | Spend | CTR | CPC | Purch. | CPA | ROAS |
|---|---|---|---|---|---|---|---|
| Prospecting – Broad ASC | Scaling | $9,420 | 1.64% | $0.79 | 286 | $32.94 | 3.81x |
| Retargeting – 30d Engagers | On | $4,180 | 2.91% | $0.58 | 241 | $17.34 | 6.12x |
| Prospecting – Interest Stack | On | $6,640 | 1.51% | $0.81 | 198 | $33.54 | 3.92x |
| Catalogue – DPA | On | $4,210 | 1.78% | $0.69 | 147 | $28.64 | 4.71x |
| Winter Creative – Test | Test | $2,090 | 2.12% | $0.66 | 46 | $45.43 | 2.88x |
| Creative | Format | Spend | ROAS |
|---|---|---|---|
| UGC – "Why I switched" | Reel | $3,810 | 6.44x |
| Carousel – Bestsellers | Carousel | $2,960 | 5.18x |
| Founder story | Video | $2,440 | 4.72x |
| Static – 25% offer | Image | $3,120 | 3.41x |
| Testimonial wall | Image | $1,780 | 3.02x |
| Campaign | Type | Spend | Clicks | CTR | Conv. | CPA | ROAS |
|---|---|---|---|---|---|---|---|
| Brand – Search | Search | $2,140 | 4,210 | 12.8% | 198 | $10.81 | 9.84x |
| Non-Brand – Core terms | Search | $7,620 | 6,340 | 5.1% | 212 | $35.94 | 3.62x |
| Performance Max – Retail | PMax | $8,960 | 5,890 | 6.2% | 241 | $37.18 | 3.48x |
| Shopping – Standard | Shopping | $2,480 | 1,840 | 4.4% | 58 | $42.76 | 3.11x |
| Competitor – Search | Search | $1,180 | 660 | 3.8% | 15 | $78.67 | 1.94x |
| Keyword | Match | Clicks | Conv. | CPA | ROAS |
|---|---|---|---|---|---|
| acme co | Exact | 3,180 | 164 | $9.40 | 9.92x |
| acme co official | Phrase | 1,040 | 61 | $11.20 | 8.41x |
| buy [product] online | Phrase | 1,420 | 88 | $31.20 | 3.71x |
| [product] australia | Broad | 1,180 | 69 | $33.40 | 3.58x |
| best [category] australia | Phrase | 980 | 61 | $34.80 | 3.44x |
| [category] online store | Broad | 860 | 49 | $36.10 | 3.31x |
| [product] free shipping | Phrase | 760 | 52 | $29.10 | 3.96x |
| affordable [product] | Broad | 640 | 34 | $39.80 | 2.98x |
| [brand] [category] | Exact | 590 | 41 | $28.40 | 4.12x |
| [category] near me | Broad | 540 | 38 | $38.40 | 3.09x |
| Search term | Clicks | Conv. | CPA | Conv. rate |
|---|---|---|---|---|
| acme co | 2,940 | 158 | $9.10 | 5.37% |
| acme co reviews | 820 | 44 | $12.60 | 5.37% |
| buy [product] online | 1,310 | 82 | $30.80 | 6.26% |
| best [category] australia | 910 | 57 | $34.10 | 6.26% |
| [product] free shipping | 700 | 48 | $28.90 | 6.86% |
| [category] near me | 510 | 36 | $38.20 | 7.06% |
| acme [product] discount code | 480 | 39 | $19.40 | 8.13% |
| cheap [product] online | 430 | 21 | $41.30 | 4.88% |
| [product] vs [competitor] | 360 | 18 | $37.90 | 5.00% |
| acme co store locations | 290 | 14 | $22.10 | 4.83% |
| Channel | Sessions | Engagement | Key events | Conv. rate |
|---|---|---|---|---|
| Paid Social | 28,940 | 61.2% | 612 | 2.11% |
| Paid Search | 19,420 | 68.4% | 498 | 2.56% |
| Organic Search | 17,860 | 66.1% | 284 | 1.59% |
| Direct | 12,310 | 59.8% | 168 | 1.36% |
| Referral | 4,980 | 64.7% | 58 | 1.16% |
| 2,900 | 71.3% | 22 | 0.76% |
| Landing page | Sessions | Engagement | Key events | Conv. rate |
|---|---|---|---|---|
| / (home) | 21,480 | 58.9% | 286 | 1.33% |
| /collections/bestsellers | 14,920 | 67.2% | 402 | 2.69% |
| /products/signature-range | 11,640 | 71.8% | 368 | 3.16% |
| /lp/winter-offer | 9,210 | 64.1% | 241 | 2.62% |
| /collections/new-in | 6,840 | 62.4% | 134 | 1.96% |